GOOGLE IS GETTING SMARTER.
IS YOUR CONTENT KEEPING UP?Over the past couple of years, Google’s understanding of content has advanced significantly. The Bert update changed how content is processed and how well it could be understood.
Have your on-page SEO practices kept up? If you haven’t made significant changes to your content optimization process in the past 12 months, it is not likely.
ON-PAGE SEO FOR EXISTING PAGES
Our on-page SEO services are designed to give your content the best possible shot at ranking.
Using advanced competitor and SERP intent analysis, our team uncovers areas where your page is falling short and provides guidance to correct those issues. Here are some of the key areas we cover:
ON-PAGE SEO & STRATEGY FOR NEW PAGES
In addition to improving existing pages, we offer fully-optimized content creation, using a very similar process.
For new post creation, simply provide us with your primary keyword and the general topic you would like to cover. We will verify that the provided keyword is appropriate for informational content, and refine the topic accordingly. Once approved, we will create your new post using our advanced competitor research process.
The cost for our team to research and create fully optimized blog posts is:
CONTENT STRATEGY DEVELOPMENT
If you do not currently have a blog post strategy & keywords defined, we do offer an option to create that as well. Using the cornerstone and pillar content approach, we will identify 5 “hub” content topics along with 20 “spoke” post topics.
The cost for the content strategy is $2500.
When on-page SEO is paired with our link building services, you have a proven and powerful combination.
Over the past couple of years, Google’s understanding of content has advanced significantly. The Bert update changed how content is processed and how well it could be understood.
Have your on-page SEO practices kept up? If you haven’t made significant changes to your content optimization process in the past 12 months, it is not likely.
Our on-page SEO services are designed to give your content the best possible shot at ranking.
Using advanced competitor and SERP intent analysis, our team uncovers areas where your page is falling short and provides guidance to correct those issues. Here are some of the key areas we cover:
In addition to improving existing pages, we offer fully-optimized content creation, using a very similar process.
For new post creation, simply provide us with your primary keyword and the general topic you would like to cover. We will verify that the provided keyword is appropriate for informational content, and refine the topic accordingly. Once approved, we will create your new post using our advanced competitor research process.
The cost for our team to research and create fully optimized blog posts is:
If you do not currently have a blog post strategy & keywords defined, we do offer an option to create that as well. Using the cornerstone and pillar content approach, we will identify 5 “hub” content topics along with 20 “spoke” post topics.
The cost for the content strategy is $2500.
When on-page SEO is paired with our link building services, you have a proven and powerful combination.
We will collect and review your project details. If we have any questions we will reach out for clarification. If not, our team will get to work on your project.
Select the combination of on-page SEO services needed for your site. If you are not sure what you need, schedule a consultation with us before ordering.
Once we complete your deliverables, we will share them with you for approval and publishing. Once updated, sit back, relax, and enjoy improved visibility.
Get The On-Page SEO Services You Need Without Long Term Contracts.
Existing Page
Improve Your Page. Rank Higher1000 Word Optimized Post
Great for Supporting Posts3000 Word Optimized Post
Great for Cornerstone PostsBlog Content Strategy
25 Blog Post Topics & KWsOn page SEO is the act of improving the technical and content elements of your web pages. This helps search engines access and understand the information your site provides. Keyword research, site speed optimization, crawlability, and content audits can all be part of the on page SEO process. At Stellar, we specialize in content strategy, development, and optimization.
Sometimes our clients ask us how soon before they’ll see results once we start implementing on-page SEO services. The answer to this is: It depends on at least a couple different things.
Overall, you should plan for anywhere from 4-12 months, depending upon your situation and goals.
That said, by taking care of technical SEO, you can start having some faster results as you enjoy more visitors to your newly-optimized website. By combining a page level technical SEO review with an optimized content strategy, we create a robust SEO strategy that helps our clients achieve a greater return on their investment with us.
Technical SEO includes aspects that take place behind the scenes but that affect your site’s ranking because it affects how your site is crawled and indexed by Google. Your sitemaps, page speed, URL, and other things affect technical SEO. The good thing about technical SEO is that it’s something that’ll deliver an almost immediate return (as opposed to SEO content which takes an average of 6 to 12 months to deliver a return).
Many times, people overlook technical SEO because they believe it’s too complicated.
It does require a level of expertise, and it’s important that it be done thoroughly and meticulously. But, if you don’t have technical SEO dealt with, it can negatively impact all your other on-page SEO tactics you’re implementing.
Technical SEO affects everything from site load times to your mobile version. You could have a beautiful site but if it takes too long to load, you won’t get many site visitors from search results, and ultimately your ranking in SERPs (search engine results pages) will decline.
Bottom line: Technical SEO has to do with how Google crawls and indexes your site as it determines that your site provides answers to search queries. If you do not have a sound technical foundation, you are likely to see diminished results from your content strategy and link building.
This includes all content on your page – blog posts, articles, and even your landing page and other pages. ALL content should be optimized for SEO. Why? Think of SEO as the “signal” to Google that your page/website answers the question searchers have.
You write blog posts, articles, and other types of copy because you want to inform people about your services or about important topics in your industry. This helps establish you as a thought leader…but only if people find your content. That’s where optimizing content comes in.
Implementing an SEO strategy brings visitors to your site, improves your click-through rate, and ultimately increases the likelihood they’ll purchase your product or service. Over 70% of marketers say that an on page SEO strategy is better than PPC (pay-per-click) ads for converting prospects into sales.
Bottom line: Making sure your content is optimized for SEO is critical as is making sure it caters to your target audience. Avoid SEO services that do not offer content optimization services.
While search engines can be picky about what off page SEO strategies they like, on page SEO services are encouraged by Google. Much like with link building, there are things you can do with your page optimization techniques that will get you into trouble. With the right knowledge and plan in place, the overall risk of on-page SEO is extremely low.
The cost of your search engine optimization project can vary considerably based upon the size and complexity of your website. Our managed services start at $2500 per month and our a la carte pricing starts from $250 per page.
As mentioned above, on page SEO services are any actions aimed at improving the quality of your website. Some common On page tactics include:
When combined with off page SEO, quality content, meta tag optimization, and other on site SEO tactics such as those listed above can help you get higher search engine rankings.
Search engine algorithms look at how well your website is adhering to best practices and how you stack up with the competition. This means that your competitors who are currently outranking you are setting the barrier to entry. For this reason, SEO services are difficult to price without doing some initial research into your market.
If you are looking for general prices ranges though:
These price ranges should include off page SEO services & on site SEO. However, on the lower end of the budget range, it is not uncommon for the company to strictly offer on site SEO. At Stellar, our link outreach services start from $2500 per month, so when paired with on page SEO optimization, you are looking at $3,500 – $5k on the low end.
Remember though – SEO pricing will vary based upon your current situation and your competitors. In some cases, you might need ongoing link outreach paired with some a la carte services like internal linking optimization, improving page content & title tags, or discovering additional relevant keywords.
This means the best way to get firm pricing for your SEO campaign is by speaking with SEO specialists that can do some industry research and help you come up with a sound plan.
Overall, the benefit of on page SEO is that it gives you the solid foundation your business needs to increase your rankings in major search engines.
On-page SEO services can encompass anything from Google search console account setup to improving meta descriptions to improve CTRs (click-through rates) and are intended to help you increase organic traffic. Page optimization also maximizes the benefit of your off page SEO efforts.
Google uses several factors as it indexes search results and crawls your page. Employing a strategy for on-page SEO, though, will have many benefits. Here are just a few:
While SEO itself (the actual tactics) has no cost, it’ll cost money to have it done accurately by professionals. At Stellar SEO, we love the challenge! We’ll do a strategy buildout, competitive analysis, the keyword research, page level technical SEO review, and more! On-page SEO is a comparatively low-cost marketing technique that delivers results.
Optimizing your website and its contents for SEO helps search engines such as Google crawl your page and index it higher in the search results. This is especially important if you have a certain type of content on your page that Google calls YMYL or, “Your Money or Your Life” content.
YMYL content is content that tells readers how to spend their money, provides financial advice, or provides healthcare advice, such as content on a physician’s website. If your content falls within the following categories, Google is evaluating it a bit more closely:
Google considers it extra important for that content to align with the E.A.T. principles (Expertise, Authority, Trustworthiness) and actually has human readers evaluating your page against the E.A.T. metrics. The inbound links to your site and pages are also strong E.A.T. signals.
Of course, ranking higher in search engines will boost your organic traffic (visits to your page that happen naturally, without paid ads). When people see your page in the top few spots, they’re much more likely to click on your site than if you’re 10 pages back.
The source of your traffic can impact conversion rates, with SEO often leading the pack. If you are known as the authority on your topic, people are more likely to convert. If they don’t convert right away, additional informational content can advance them in your pipeline, and get them to engage with offers and lead magnets.
We call these “micro-conversions” and they’re equally as important and provide excellent data as to what we can expect to happen next. The more you can predict your visitors’ behavior, the more you know about what they’re doing on your page and the better you can plan for what you should have next.
Predicting your visitors’ needs and knowing their interests goes a long way in getting the sale! As part of your search engine optimization strategy, you should cover multiple stages in the buying cycle. This is where the hub and spoke content strategy excels.
Yes. High quality content properly optimized for your target keywords is more likely to attract links and to rank in Google. Aside from your site content, there are technical SEO factors such as site speed that are also a ranking factor. By taking a holistic approach, you are “checking” as many of the boxes as you can for Google, giving your site the best shot at ranking and increasing organic traffic.
What you have to keep in mind is that on page SEO & link outreach work together to create compounding growth as part of your SEO strategy.
The exact information needed will vary depending upon which on page SEO services you order. However, once your order is placed, you will see a form to submit the necessary information to get your order started. If you have any questions, you can always reach out to us in your dashboard for assistance.
When ordering the optimized blog posts, we will ask you what your target keywords are for the piece, which will guide the topic. If you have a topic in mind, you will also be able to provide that. If you order the content strategy as well, we conduct keyword research and provide topic ideas. In either case, you are able to the topic with our on page SEO services.
Yes, the content writing for existing page optimization and new posts includes one free round of revisions. Once the piece is completed, we will share it with you for review. At that time, provide any feedback and we will make revisions. If multiple revisions are needed, we do charge an additional fee – although this rarely is the case.
Our standard turnaround time for this service is 30 days, regardless of the size of your order, although it may be completed sooner. The amount of time between when we share content with you and when we receive feedback & approvals will also impact the delivery timeline. Even so, our on page SEO services are typically completed in 30 days or less.
On page SEO services can help local, national, and international websites. The specific approach will vary based upon your target keywords and market, but on page SEO is needed for any website.
Achieving an exceptional digital presence requires experience, careful planning, and creativity.