The Profitable Studio Blog

The Trouble with Coaches Is

Over the weekend, I went out for a walk with my dog, Martha Beck’s life coach training ringing through my headphones — and I was smacked in the face with something I’ve been feeling for an entire year, but haven’t quite had the words for. Martha was talking about finding your niche as a coach (though this applies to any business owner) with an exercise she calls “To Hell and Back.” The premise is that one’s Zone of Genius lies in their shared (hellish) experience with their clients. That when we’ve been to hell, we empathize more deeply and work more passionately.

Whose Language are you Speaking?

Good sales copy can magnetize your dream client, illicit a serious visceral response and easily motivate them into buying — but there’s one catch, and it’s an important one: you absolutely MUST be speaking THEIR language. Not yours.

The Key to Client Attraction: Building the KLT Factor

But let’s say you’re all set up with a killer followup strategy, and you need new clients to fill the top of your funnel. It all boils down to one thing: the KLT factor. Prospective clients need to Know, Like and Trust you enough to enter their credit card information into your system. So let’s break down how to do it.

Shining a Light in the Dark Places

I often speak about shining a light in the dark places: in my yoga and mindfulness teachings and certainly in my business coaching. In yoga, we talk about noticing and acknowledging the whole of the human experience: the good, the bad and the habitual. We talk about vulnerability, and as the Queen (Brene Brown) says, “Only when we are brave enough to explore the darkness will we discover the infinite power of our light.” The same is true for your business.

On Trusting Your Team

I travel quite a lot, but realized that this time felt a little bit different — my studio was open, but I didn’t think about it for a single second on this trip. I wasn’t checking attendance or refreshing the sales report or answering emails. I have my team to thank for that.

I learned how NOT to run a business in the yoga studio

One of the key components of my story is my experience working in other yoga studios. Without a doubt, this is what shaped who I am - both as a Studio Owner and definitely as a coach. I started teaching yoga in 2012. I actually auditioned for my first job (and got it) the Monday after I’d graduated from teacher training over the previous weekend. I was young and starry-eyed, eager to share my newfound knowledge and passion with the world. I hadn’t the slightest clue what working at a yoga studio was like.

The Power of Your Product

So in true Nicole fashion, I started thinking. What is it about this business that works so well? It isn’t the beautiful ambiance (there really isn’t any), it’s certainly not sparkly marketing strategy (I’ve lived in town for a long time and have hardly ever seen an ad) and it’s DEFINITELY not cheap as far as Chinese food goes. This place is jamming because the food is really, really f$%king good and people talk about it.

The Unsung Hero of Studio Marketing: Email

I always have a chuckle when I hear people say that “email is dead.” In my own studio business, that couldn’t be further from the truth. In fact, I lovingly refer to email as my “golden goose.” Whenever I want to sell quickly, it’s my go-to strategy. The “why” is really simple: your email list is a group of customers that you already have a relationship with.

The Future of the Wellness Industry (and what it means for your messaging)

Americans are, by and large, reporting exercising less and stressing more. Of course they are. In fact, stress reduction is the #1 reason people DO exercise. But what I found even more interesting are the reasons consumers are NOT moving their bodies.

3 Secrets to Marketing Mastery

If there's one question I get asked more than any other, it's this: "How do I get more butts on mats?" ... today they’re virtual mats... but you get the idea. Here's what you need to know.

5 Keys to a Successful Yoga Studio Business

Owning and operating a yoga studio is both the most challenging and rewarding thing I’ve ever done, but I wouldn’t trade it for the world.