The Profitable Studio Blog

On Trusting Your Team

I travel quite a lot, but realized that this time felt a little bit different — my studio was open, but I didn’t think about it for a single second on this trip. I wasn’t checking attendance or refreshing the sales report or answering emails. I have my team to thank for that.

I learned how NOT to run a business in the yoga studio

One of the key components of my story is my experience working in other yoga studios. Without a doubt, this is what shaped who I am - both as a Studio Owner and definitely as a coach. I started teaching yoga in 2012. I actually auditioned for my first job (and got it) the Monday after I’d graduated from teacher training over the previous weekend. I was young and starry-eyed, eager to share my newfound knowledge and passion with the world. I hadn’t the slightest clue what working at a yoga studio was like.

The Power of Your Product

So in true Nicole fashion, I started thinking. What is it about this business that works so well? It isn’t the beautiful ambiance (there really isn’t any), it’s certainly not sparkly marketing strategy (I’ve lived in town for a long time and have hardly ever seen an ad) and it’s DEFINITELY not cheap as far as Chinese food goes. This place is jamming because the food is really, really f$%king good and people talk about it.

The Unsung Hero of Studio Marketing: Email

I always have a chuckle when I hear people say that “email is dead.” In my own studio business, that couldn’t be further from the truth. In fact, I lovingly refer to email as my “golden goose.” Whenever I want to sell quickly, it’s my go-to strategy. The “why” is really simple: your email list is a group of customers that you already have a relationship with.

The Future of the Wellness Industry (and what it means for your messaging)

Americans are, by and large, reporting exercising less and stressing more. Of course they are. In fact, stress reduction is the #1 reason people DO exercise. But what I found even more interesting are the reasons consumers are NOT moving their bodies.

3 Secrets to Marketing Mastery

If there's one question I get asked more than any other, it's this: "How do I get more butts on mats?" ... today they’re virtual mats... but you get the idea. Here's what you need to know.

5 Keys to a Successful Yoga Studio Business

Owning and operating a yoga studio is both the most challenging and rewarding thing I’ve ever done, but I wouldn’t trade it for the world.